Featured Client - Basalay, Cary & Alstadt Architects, Ltd.

Basalay, Cary & Alstadt Architects, Ltd., first contacted Strategic Marketing in 1999 to develop
a marketing strategy for their firm. The architectural firm wanted to identify which markets were
the most profitable to target, how to go market their services to the newly identified targets,
and stay within their allocated marketing budget.

Marketing analysis - report and recommendations

Market research - customer satisfaction telephone survey

Marketing materials - brochure, inserts, postcard and trade show booth

Marketing campaign - "Celebration of Winter Holiday Expressions" contest including
contest brochure, program ad, holiday card and media releases