Strategic Marketing creates dynamic marketing strategies and award-winning advertising and
public relations campaigns for a wide range of clientele, including the health care, financial,
retail, tourism, manufacturing, not-for-profit, and professional services sectors.

Our clients range from Fortune 500 companies to start-up entrepreneurs, but they all have one
thing in common: "the desire to be the best in their respective field." We support our client's desire
by developing cutting-edge strategies that will differentiate our clients from the competition and
strategically position them for success. From analysis to planning and implementation, our focus
is on helping our clients succeed.

Company Founder

Robin Malpass founded Strategic Marketing in 1996. Since then, Strategic Marketing has
partnered with a diverse clientele, including small entrepreneurial firms and Fortune 500
companies,with the single focus of developing marketing, advertising, and public relations
strategies to help them succeed.

Prior to founding Strategic Marketing, Robin was the National Accounts Manager for
Boise Cascade's Reliable Corporation, where she developed and launched the company's
first loyalty program. Through strategic database marketing, Robin also identified an emerging
customer profile now known as the "middle market." Today, this is one of Boise Cascade's
fastest growing market segments.

Robin's strategic approach is carried through to the implementation stage. Under her direction,
Strategic Marketing's expertise in marketing, advertising and public relations has won numerous
awards and increased valuable market share for their clients.

Robin is a member of the American Marketing Association and a graduate of Northern
Illinois University. She has spoken at a number of conventions and conferences on a broad
spectrum of marketing, entrepreneurial and communications topics.

Robin Malpass